Semalt Answers Why Keyword Stuffing Leads To Panda Penalties
Jack Miller, the Semalt Senior Customer Success Manager, is going to tell you how to avoid being penalized by Google and eventually get top positions in the SERP.
My website was penalized in August 2013 in the data refresh. At that time, the Hummingbird updates were released, and a few other sites were also penalized. Since then, I have not been able to regain the ranking in Google search. I was then penalized in November 2013, but I didn't get any spam action notification. I have never done link building and always focus on writing quality articles.
At first, I was not able to understand why my website is penalized. Later on, I came to know that Google shows half of my site's pages while using its search engine algorithms. I've had high usage of some of the keywords, and it's possible that the keyword stuffing led Google to penalize my website.
It has now been proved that excessive keyword stuffing leads to Panda penalties, but the primary thing you should bear in mind is the stuffing of one keyword or phrase is not going to affect your site. Instead, the stuffing of multiple keywords and phrases is harmful to your web pages. While writing a specific topic, you may use a large number of keywords and phrases, considering that it is suitable for your website. Even the overuse of same terms is not good for your website while talking about a specific business or product. If you repeat the mistake and stuff keywords in all of your articles, you are riding a tiger!
Google has a lot of problems with the sites as a whole. When it looks at your website and finds that different words have been used haphazardly, it might not give you a good rank. Penalties of keyword stuffing will be imposed on your website. One of the best ways to avoid this problem is to look at the density of keywords in the Google Index option of your Webmaster Tool. It will give you an insight of what terms are being overused and how to avoid them.
For instance, if you use the word "business" on all of your pages, you should not forget that plenty of websites have had used this word in their content. Thus, Google will consider that you are trying to trick the search engines and will impose penalties on your website.
You can handle and check stuffed content by testing the URL with SEOBook's keyword density analyzer. Alternatively, you should find the top and best URLs for a particular keyword using a plugin.
I feel that a density of 3% or higher can cause problems for you as Google will consider that you are stuffing the keywords and phrases. Instead, you should keep the keyword density from 1% to 2.5%. It is okay for SEO purposes and will not impose any penalties on your website.
For every article you write and publish, the keyword density should be around 2.2% for a single term. As a whole, your website should engage the users via informative and well-written content. It will be good if the readers are provided with useful stuff to read. This will eventually improve user experience, leading you to enjoy more traffic, more shares, lots of comments, and better rankings.