Why Is Semalt's SEO Dedicated Dashboard The Right Tool To Test And Analyze The Speed Of Your Clients' Website?

In the SEO process of a website, the loading speed plays a big role. Because it facilitates a good journey of Internet users on the site, which translates into increased conversion.

Indeed, your website can be excellent, but if the loading speed is not good, why would people delay on the site? There is no reason for that. Moreover, Google hates sites with slow loading speeds, because it gives a high bounce rate.

So, if you are an SEO provider, you need to consider this factor a lot to help your clients reach the top. In accomplishing such a task, you need a very powerful and effective analysis tool. Such a tool will be able to show you the problems linked to the site's loadings so that you can take the necessary actions in this sense.  

In this guide, we will approach in a much more thorough way, all the contours of the analysis of the speed of a website. Then, we will present you with the adequate tool to carry out such a task.

Website loading speed: what is it?

Just remember that website loading speed is the time it takes for a page on the website to be completely displayed on a mobile device, desktop computer, etc. Website loading speed is a very important thing in SEO.

However, we have to admit that most SEO agencies or independent SEO managers do not pay enough attention to this factor. This way, they end up making their client's website a real test of patience for the users. To this effect, many surveys have revealed that many Internet users do not wait more than 3 seconds for a page to load. After that, they leave the site, which shows that your customers were only one click away from their competitors.

According to Google, loading speed is one of the top 200 ranking factors. In other words, a slow website not only affects the user experience but also its position in search results. Even with great content, the loading speed of your clients' site, compared to its competitors; is one of the influencing points in the sites organic ranking on the results page.

Importance of the loading speed of your clients' website

It is important to emphasize once again that if the site is slow to load, the Google robot will end up taking longer to index it. For this reason, the use of a very sophisticated analysis tool is essential. Since this allows you to quickly identify the problems that prevent the website from loading quickly.

Indeed, a faster website, in turn, improves the user experience while preventing them from leaving the site. This is what happens, for example, in virtual stores, where the consumer may give up the purchase due to the very long loading time.

Another very important point to consider is user traffic via mobile devices. For countless factors, access via this medium ends up being slower than normal. And, if the site has a long loading page, it will directly influence the user's withdrawal. Once again, having a website with good loading speed is very important, as it is a relevant factor for the page's search engine ranking.

The main aspects that can affect the slowness of a website

We have listed the main factors that highlight how slow pages can affect the performance of the website.

Ranking on Google

There are over 200 factors that make an online page rank well on the search engine. The loading time is one of them and has a direct impact on the ranking. Therefore, if the website is slow, in addition to hurting organic traffic, you can be penalized by Google.

User experience

Immediacy is the word of the day for Internet users. According to experts, when a page takes one second longer than the normal loading time, it loses 11% of views. In addition, customer satisfaction also drops to 16%.

Other surveys conducted by experts have pointed out that 40% of visitors abandon pages that take more than 3 seconds to load. Each additional second of site loading time reduces conversions by 7%.

Thus, the probability that a customer who had a bad experience with the website will return to it again is very low.

Conversion rate

The conversion rate is an essential factor to know how profitable the website or the company is. Because it is the element that measures the return on each investment made concerning sales.

According to Amazon's research, an extra second in the page loading time decreases the conversion rate by 7%. That is, if an e-merchant sells an average of $100,000 a day, their loss can be as much as 2.5 million in a year. That's a huge amount of money!

The slowness can still lead people to abandon the cart when they are already on the checkout page, directly impacting the billing of the virtual store. For these reasons, you need to know with accuracy and certainty the speed of your customers' site. But to achieve this, you need to arm yourself with an adequate and powerful tool.

What are the advantages of website speed analysis?

The analysis of a website has many advantages, here are some of them: 

Websites with faster loading times than their competitors get higher rankings.

Google explains this by saying that it wants to provide users with the best possible experience when browsing the web. Site speed as a ranking factor is one of the many factors the algorithm evaluates.

The best tool to analyze website speed 

Considering the market problems that SEO providers are facing, Semalt decided to create a very advanced SEO tool called SEO Dedicated Dashboard. This tool has a very special feature that allows you to analyze the loading speed.

After the analysis, the tool will show you a time-lapse of all the malfunctions that prevent the site from loading quickly. In addition to this feature, the dedicated SEO dashboard has several other functions that can help you. Let's discover some of them.

Some features of the SEO Dashboard

Here are some very powerful features available on the tool that can also help you achieve your goals. 

SEO-technical audit

The particularity of this function of the tool is that it is likely to perform a successful analysis of the site, to determine the malfunctions that the site is facing. Then it provides the appropriate solutions to each situation. In fact, this function takes care of all aspects, of the technical SEO audit of the site.

The Google search broadcast

The Google search broadcast is the functionality of the tool, which allows showing, the evolution of a site and its position in Google searches. Also, it provides the following information about competitors:
  • The frequently used keywords.
  • Their niche.
  • Their promotion strategy in place.
  • The traffic of their site.

SEO reports

Whether you are an SEO agency or a freelance SEO manager, the advantage you have with this feature of the tool is that it is very innovative. It allows you to create and share with your clients the reports of each analysis performed. You will gain the trust of your customers and subsequently increase the awareness of your company.

Find out how the SEO Dashboard works

Before you start using the tool to perform any task, it is very important to know how it works. For this reason, we are going to show you through a few steps, how the SEO Dedicated Dashboard can work for your business.

Step 1: your domain

The first step is to configure the tool directly on your domain name. This way, you can use the tool to accomplish any task in your own domain name. This is one of the advantages of Semalt's SEO Dedicated Dashboard, which you won't find elsewhere.

Step 2: Adding your company's brand

This step takes into account, everything related to adding your company's brand to the tool. This includes for example:
  • The addition of your logo.
  • Your contact information.
  • Your menu.
  • Your links.
  • Chat plugins, GA codes, etc.
With all this information, those who request your services will have no trouble differentiating you from your competitors.

Step 3: admin panel

After filling in all the information mentioned above, the configuration of the tool will end and you can now join the Admin Panel. From there you can manage everything related to the customer's request in an efficient and fast way. 

With the admin panel, you have the ability to review all your users' data in a fraction of time. Besides, you can easily determine the statistical data related to your activities. 

Step 4: Leads

Another advantage that you have by joining the SEO Dedicated Dashboard admin panel is that you can work with your lids. In other words, you have the opportunity to work in a common agreement with your prospects via the Admin Panel. Finally, this relationship will allow you to receive and exploit all the best advice from Semalt experts.

Step 5: Income

Consider in this step that all your objectives are already achieved. Thanks to your relationship with Selmat's experts, you will have all the necessary weapons to increase your business. Thus, you will offer your customers quality services, which will allow you to double your earnings and increase the notoriety of your company.


If you are an SEO provider, you should know that the choice of a high-performance analysis tool is your responsibility. Because it is thanks to this you can bring a better satisfaction to your customers. To achieve this goal, the SEO Dashboard is the best tool on the market today.

Apart from what has been said in this guide, if you want to get a working knowledge of the tool, Semalt offers you a 14-day free trial. During these 14 days, you can have unlimited access to all the features available on the tool. This will allow you to test the performance of the tool. During the trial period, you also have the possibility to track your customers' demand or any data of your prospects. Semalt will provide you with everything you need in this regard.

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