In the SEO process of a website, the loading speed plays a big role. Because it facilitates a good journey of Internet users on the site, which translates into increased conversion.
Indeed, your website can be excellent, but if the loading speed is not good, why would people delay on the site? There is no reason for that. Moreover, Google hates sites with slow loading speeds, because it gives a high bounce rate.
So, if you are an SEO provider, you need to consider this factor a lot to help your clients reach the top. In accomplishing such a task, you need a very powerful and effective analysis tool. Such a tool will be able to show you the problems linked to the site's loadings so that you can take the necessary actions in this sense.
Website loading speed: what is it?
Just remember that website loading speed is the time it takes for a page on the website to be completely displayed on a mobile device, desktop computer, etc. Website loading speed is a very important thing in SEO.
However, we have to admit that most SEO agencies or independent SEO managers do not pay enough attention to this factor. This way, they end up making their client's website a real test of patience for the users. To this effect, many surveys have revealed that many Internet users do not wait more than 3 seconds for a page to load. After that, they leave the site, which shows that your customers were only one click away from their competitors.
According to Google, loading speed is one of the top 200 ranking factors. In other words, a slow website not only affects the user experience but also its position in search results. Even with great content, the loading speed of your clients' site, compared to its competitors; is one of the influencing points in the sites organic ranking on the results page.
Importance of the loading speed of your clients' website
It is important to emphasize once again that if the site is slow to load, the Google robot will end up taking longer to index it. For this reason, the use of a very sophisticated analysis tool
is essential. Since this allows you to quickly identify the problems that prevent the website from loading quickly.
Indeed, a faster website, in turn, improves the user experience while preventing them from leaving the site. This is what happens, for example, in virtual stores, where the consumer may give up the purchase due to the very long loading time.
Another very important point to consider is user traffic via mobile devices. For countless factors, access via this medium ends up being slower than normal. And, if the site has a long loading page, it will directly influence the user's withdrawal. Once again, having a website with good loading speed is very important, as it is a relevant factor for the page's search engine ranking.
The main aspects that can affect the slowness of a website
We have listed the main factors that highlight how slow pages can affect the performance of the website.
Ranking on Google
There are over 200 factors that make an online page rank well on the search engine. The loading time is one of them and has a direct impact on the ranking. Therefore, if the website is slow, in addition to hurting organic traffic, you can be penalized by Google.
Immediacy is the word of the day for Internet users. According to experts, when a page takes one second longer than the normal loading time, it loses 11% of views. In addition, customer satisfaction also drops to 16%.
Other surveys conducted by experts have pointed out that 40% of visitors abandon pages that take more than 3 seconds to load. Each additional second of site loading time reduces conversions by 7%.
Thus, the probability that a customer who had a bad experience with the website will return to it again is very low.
The conversion rate is an essential factor to know how profitable the website or the company is. Because it is the element that measures the return on each investment made concerning sales.
According to Amazon's research, an extra second in the page loading time decreases the conversion rate by 7%. That is, if an e-merchant sells an average of $100,000 a day, their loss can be as much as 2.5 million in a year. That's a huge amount of money!
The slowness can still lead people to abandon the cart when they are already on the checkout page, directly impacting the billing of the virtual store. For these reasons, you need to know with accuracy and certainty the speed of your customers' site. But to achieve this, you need to arm yourself with an adequate and powerful tool.
What are the advantages of website speed analysis?
The analysis of a website has many advantages, here are some of them:
Websites with faster loading times than their competitors get higher rankings.
Google explains this by saying that it wants to provide users with the best possible experience when browsing the web. Site speed as a ranking factor is one of the many factors the algorithm evaluates.
The best tool to analyze website speed
Considering the market problems that SEO providers are facing, Semalt decided to create a very advanced SEO tool called SEO Dedicated Dashboard. This tool has a very special feature that allows you to analyze the loading speed.
After the analysis, the tool will show you a time-lapse of all the malfunctions that prevent the site from loading quickly. In addition to this feature, the dedicated SEO dashboard has several other functions that can help you. Let's discover some of them.
Some features of the SEO Dashboard
The particularity of this function of the tool is that it is likely to perform a successful analysis of the site, to determine the malfunctions that the site is facing. Then it provides the appropriate solutions to each situation. In fact, this function takes care of all aspects, of the technical SEO audit of the site.
The Google search broadcast
The Google search broadcast is the functionality of the tool, which allows showing, the evolution of a site and its position in Google searches. Also, it provides the following information about competitors:
- The frequently used keywords.
- Their niche.
- Their promotion strategy in place.
- The traffic of their site.
Whether you are an SEO agency or a freelance SEO manager, the advantage you have with this feature of the tool is that it is very innovative. It allows you to create and share with your clients the reports of each analysis performed. You will gain the trust of your customers and subsequently increase the awareness of your company.
Find out how the SEO Dashboard works
Before you start using the tool to perform any task, it is very important to know how it works
. For this reason, we are going to show you through a few steps, how the SEO Dedicated Dashboard can work for your business.
The first step is to configure the tool directly on your domain name. This way, you can use the tool to accomplish any task in your own domain name. This is one of the advantages of Semalt's SEO Dedicated Dashboard, which you won't find elsewhere.